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About

We're so happy to meet you

That Counts is a woman-owned small business based in South East London.

Started by Micaela Lindsay, a creative entrepreneur & photographer, after years of sourcing her own gifts for clients & friends.

Inspired by her own love language of gifting, Micaela wanted to create a space where people could shop carefully curated, beautifully presented gifts while knowing that their purchases were having impact. 

Our Values & Impact

We believe that impact comes in many forms, and that the decisions we make as small businesses & consumers matter.

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Shop Our Gifts

Every gift is lovingly put together in our London studio. And every gift you send, enables us to grow our business, spread more joy & have more impact.

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